I kept thinking about this tweet for days and I couldn't just take it off my head.
Hmm, isn’t this true? I asked myself.
I truly don’t own all the traffic coming to my store, I only rented them.
After a long thought, I decided to start studying successful businesses.
I wanted to understand how they get to stay winning even with all the challenges and competitions online.
It was during my study and research that i get to understand something really interesting. And that is. Successful businesses know how to make people buy from them over and over again.
In other words ''They are pretty good at customer retention''
Successful entrepreneurs understand that traffic gotten from advertising are rented, so they always make sure they turn those traffic they rented to theirs ASAP.
How do they get to do this effectively and efficiently?
They do that Through "Email Communication"
After realising this, I decided to go all-in with email and copywriting.
I started learning from top marketers and entrepreneurs like Ezra Firestone, Russell Brunson and many others.
I kept refining and applying everything I learned into my business, then after a while my business started growing.....Woah what a sweet feeling